ise of blogging as part of
the web 2.0 phenomenon has
taken the Internet by storm.
Savvy web marketers are now
using blogs as an additional
weapon to generate leads,
add credibility and improve
their search engine
rankings. Here are six
reasons why you should
consider blogging.
Blogging is gret fun! Yes,
blogging can be great fun.
Just open you posting window
and go for it without the
restrictions of corporate
style guides and other
impediments to creativity.
Got something to say? Just
say it. The other fun aspect
of blogging is that people
can post comments about your
blog posts. You posts plus
reader comments all become
valuable food for the search
engines.
Blogging is dirt cheap. The
most powerful blogging
systems are free. Wordpress
seems to be the blogging
standard and now comes
standard with many cheap web
hosting packages. For less
than $100 per year anyone
can get their own domain
with blogging included.
I wouldn't use one of the
free blogging services
unless you are really
desperate. You can't be sure
if they will always remain
free and your posts will be
building up someone else'
asset rather than your own.
Blogging is fast and easy.
If you can use notepad you
can blog. The user interface
is very intuitive and allows
you to add and edit, text,
pictures, videos, whatever
you want. Want to change the
look and layout of your blog?
There's literally hundreds
of themes available that
take less than a minute to
upload and install.
It gives you products and
services personality. People
like to do business with
people they like. By
blogging you show your
target market that there is
a real person behind the
company you represent. By
reading you blog posts thet
get an idea of what you're
all about - warts and all.
The personal aspect of
blogging is one of it's most
powerful characteristics.
Your blog becomes another
Internet asset. Some blog
sites get thousands and
thousands of readers each
day. This traffic can be
converted to hard, cold cash
through Google Adsense
advertising, affiliate
programs and straight
advertising space sale. Once
you blog increases it's
Google PageRank, you also
get the benefit of linking
out from your blog site to
other web sites you want to
promote.
Search engines just love
blogs. It is said in many
SEO forums that Google staff
are great bloggers and
subsequently Google spiders
and indexes blogs more
frequently that normal web
sites. This may just be a
rumour, but I have found it
to be true in my case. If
you blog every day there's a
good chance Google and the
other major search engines
will spider your blog every
day looking for that new
content.
Convinced? Give blogging a
try. There's stacks of free
resources listed in article
directories like this one
that will help you get into
blogging.
About the
Author
John Hacking
is Marketing Manager for a
Brisbane web site design
company and Product Manager
for a Brisbane SEO firm. He
has just started an
Australian SEO blog.
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